Understanding Business-Level Strategy through "Generic Strategies"
Read this section on "generic strategies" and review the video discussing how many companies implement them. Complete the exercises at the end.
Generic Strategies
Source: David Kryscynski, https://www.youtube.com/channel/UCWTkiJfJVlCJUyPJn7SHVLg
This work is licensed under a Creative Commons Attribution 3.0 License.