Understanding Business-Level Strategy through "Generic Strategies"
Completion requirements
Read this section on "generic strategies" and review the video discussing how many companies implement them. Complete the exercises at the end.
Learning Objectives
- Understand the four primary generic strategies.
- Know the two dimensions that are critical to defining business-level strategy.
- Know the limitations of generic strategies.
Source: Saylor Academy, https://saylordotorg.github.io/text_mastering-strategic-management/s09-01-understanding-business-level-s.html
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