Understanding Business-Level Strategy through "Generic Strategies"

Read this section on "generic strategies" and review the video discussing how many companies implement them. Complete the exercises at the end.

Exercises

  1. What are examples of each generic business-level strategy in the apparel industry?
  2. What are the limitations of examining firms in terms of generic strategies?
  3. Create a new framework to examine generic strategies using different dimensions than the two offered by Porter's framework. What does your approach offer that Porter's does not?