In this graduate-level course, learn the role of marketing in developing and executing a firm's business strategy by solving marketing problems and creating marketing plans.

This course covers content aligned with Saylor’s Master’s in Business Administration (MBA), Master's in Marketing (MMKT), Master's in Management (MMGT), and Master's in Entrepreneurship & Innovoation (MEI) courses. While the content of this course prepares students for the master’s courses, additional requirements—such as a graduate-level final assessment—are required for graduate credit. Click here for more information on Saylor’s Master’s Degree programs.