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BUS203: Principles of Marketing
Sections
Course Introduction
Course Syllabus
Unit 1: The Definition and Principles of Marketing
Unit 2: Segmenting, Targeting, and Positioning
Unit 3: Customers and Marketing Research
Unit 4: Life Cycles, Offers, Supply Chains, and Pricing
Unit 5: Distribution and Promotion
Unit 6: Launching a Marketing Campaign
Unit 7: Social Media Marketing
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Certificate Final Exam
Saylor Direct Credit
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Business Administration
BUS203: Principles of Marketing
Summary
BUS203: Principles of Marketing
Time: 31 hours
College Credit Recommended
Free Certificate
Explore the entire marketing process, from identifying and targeting your customer base to creating value that will appeal to your consumers and marketing and distributing your product.
