BUS607: Resources | Saylor Academy

Topic	Name	Description
	Course Syllabus

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Course Syllabus

BUS607: Data-Driven Decision-Making

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Course Introduction

Course Syllabus

Unit 1: Introduction to Data-Driven Decision-Making

1.1: What is Data-Driven Decision-Making?

1.1.1: Data-Driven Information

1.1.2: Data-Driven Learning

1.1.3: Data-Driven Science

1.2: Using Data-Driven Decision-Making in the Real World

Unit 1 Discussion

Unit 1 Study Resources

Unit 1 Assessment

Unit 2: Transforming to a Data-Driven Decision-Making Enterprise

2.1: DDDM Implementation Continuums

2.1.1: Data/Technology

2.1.2: Organizational/People

2.1.3: Process/Workflow

2.2: Critical Success Factors

Unit 2 Discussion

Unit 2 Study Resources

Unit 2 Assessment

Unit 3: The Role of Leadership

3.1: The Role of Leadership

3.2: Leadership versus Other Critical Success Factors

3.3: What Is Effective Leadership?

Unit 3 Discussion

Unit 3 Study Resources

Unit 3 Assessment

Unit 4: Types of Data

4.1: Quanitative Data

4.2: Qualitative Data

4.3: Big Data

4.4: Types of Analytics

Unit 4 Discussion

Unit 4 Study Resources

Unit 4 Assessment

Unit 5: Deriving Data Insights

5.1.1: Frequency Tables

5.1.2: Frequency Distributions

5.1.3: Graphic Presentations

5.2: Charts, Graphs, and Tables

Unit 5 Discussion

Unit 5 Study Resources

Unit 5 Assessment

Unit 6: Creating Effective Visualizations

6.1: Best Practices in Visualization

6.2: How to Think about Visualization

6.3: Telling a Story with Data

Unit 6 Discussion Prompts

Unit 6 Study Resources

Unit 6 Assessment

Unit 7: Database Marketing and Customer Relationship Management

7.1: Database Marketing

7.2: Customer Relationship Management (CRM)

7.2.1: Components of CRM

7.2.2: CRM in Industry

7.2.3: The Relationship between CRM and Customer Lifetime Value (CLV)

Unit 7 Discussion

Unit 7 Study Resources

Unit 7 Assessment

Unit 8: Data-Driven Uses and Misuses

8.1: Collecting Data

8.1.1: How Data Is Collected

8.1.2: Using Business Objectives to Target Data

8.2: Making Business Decisions Using Data

Unit 8 Discussion

Unit 8 Study Resources

Unit 8 Assessment

Course Feedback Survey

Study Guide

Certificate Final Exam

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