Skip to main content
BUS615: International Marketing
0%
Focus Mode is ON. Click ‘X’ at right bottom to close it.
Previous
Course data
Course Introduction
Course Syllabus
Unit 1: Introduction to International Marketing
1.1: Comparing Global and International Marketing
1.2: Marketing in Developed and Emerging Markets
1.3: Multilateral Trade Bodies and International Marketing
1.4: The PESTEL Model
1.5: The Role of Technology in Marketing
Unit 1 Study Resources
Unit 1 Assessment
Unit 2: International Business Cultures
2.1: Global Cultural Factors and Hofstede's Cultural Dimensions
2.2: International Marketing – Success and Failures
2.3: Culture and the Social, Political, and Legal Environment
Unit 2 Study Resources
Unit 2 Assessment
Unit 3: International Marketing Departments
3.1: The Functions of International Marketing Departments
3.2: The 4 Ps and 4 Cs of International Marketing
3.3: The Customer Value Chain and Customer Value Proposition Canvas
Unit 3 Study Resources
Unit 3 Assessment
Unit 4: Market Research and Selecting International Markets
4.1: Why Do You Need Market Research?
4.2: Scoping Your Market Research
4.3: The International Marketing Research Process
4.4: Selecting International Target Markets
Unit 4 Study Resources
Unit 4 Assessment
Unit 5: Trends in International Marketing
5.1: Traditional Marketing Methods
5.2: The Internet Changes Everything
5.3: The Strengths and Weaknesses of Traditional and Digital Marketing
5.4: Choosing the Right Marketing Method
Unit 5 Study Resources
Unit 5 Assessment
Unit 6: Strategies for Entering International Markets
6.1: Market Entry Strategies
6.2: Indirect Market Entry
6.3: Direct Market Entry
Unit 6 Study Resources
Unit 6 Assessment
Unit 7: Measuring Marketing Success
7.1: Implementing an International Marketing Campaign
7.2: Monitoring the Effectiveness of an International Marketing Campaign
7.3: Measuring the Success of an International Marketing Strategy
Unit 7 Study Resources
Unit 7 Assessment
Study Guide
Course Feedback Survey
Certificate Final Exam
Next
Side panel
Course Catalog
All categories
Arts and Humanities
Art History
Communication
English
Philosophy
Business Administration
Computer Science
English as a Second Language
Professional Development
Business and Communication
College Success
Computer and Information Technology
General Knowledge for Teachers
Writing and Soft Skills
Science and Mathematics
Biology
Chemistry
Mathematics
Physics
Social Science
Economics
Geography
History
Political Science
Psychology
Sociology
Home
Specialization Programs
Specialization Programs
Help
Getting Started
Help Center & FAQ
Search
Search
Search
Search
Close
Toggle search input
You are currently using guest access
Log in
Course Catalog
Collapse
Expand
All categories
Arts and Humanities
Art History
Communication
English
Philosophy
Business Administration
Computer Science
English as a Second Language
Professional Development
Business and Communication
College Success
Computer and Information Technology
General Knowledge for Teachers
Writing and Soft Skills
Science and Mathematics
Biology
Chemistry
Mathematics
Physics
Social Science
Economics
Geography
History
Political Science
Psychology
Sociology
Home
Specialization Programs
Collapse
Expand
Specialization Programs
Help
Collapse
Expand
Getting Started
Help Center & FAQ
Expand all
Collapse all
Open course index
BUS615: International Marketing
Topic
Name
Description
Course Syllabus