• Unit 2: Ethics in Professional Sales

    Sales professions inherently involve the act of persuasion between the sales person and the potential customer. Communication between two or more individuals, especially when it focuses on a persuasive act, invites the opportunity for deception and unethical tactics. We all need to adhere to some level of ethical behavior to allow for sustained successful communication. To be a successful sales professional, it is paramount that you develop a relationship based on trust with your clients and potential clients. Trust is a crucial element to a successful sales career.

    As a sales professional, you should consider ethical standards of your own as well as those of the organization or industry for which you work. Whether the sales position involves quick transactions or prolonged negotiations, your credibility will go a long way in determining your success or failure as a sales professional.

    Completing this unit should take you approximately 1 hour.

    • 2.1: Ethics and Trust in Communication

    • 2.2: Professional Sales Ethics

    • 2.3: Relationship Management

    • Unit 2 Summary