Unit 3: Using Social Media During a Crisis
It is no secret that using social media during a crisis is a must. There have been recent crisis events, such as a natural disaster, where national and regional government emergency response officials have used social media, such as Twitter, to keep people informed. Regardless of whether you use social media to quickly help diffuse an issue or provide real time information during search and rescue efforts, you should learn how to best use it. This means it is also important to properly integrate social media into the overall strategic communication plans of businesses and organizations. This unit also profiles a successful social media campaign, explains how to protect your social media channel, and provides perspectives from online social media communicators.
Completing this unit should take you approximately 4 hours.