Unit 4: Designing a Crisis Communication Plan (CCP)
There is no one size fits all when it comes to crisis communication plans (CCP). This is true whether you are designing a CCP for a government agency, nonprofit organization, or private company. However, there are some key elements that each CCP is expected to include in the broad terms of pre-crisis, crisis, and post-crisis actions. When spelled out in the CCP, you want to be sure to address pre-crisis preparations, safety, notifications of key staff, listing the crisis communication team (CCT), their functions and their contact information, situation assessments, developing key messages, media releases, and communication updates. There is always a need to address post-crisis actions such as evaluating how the CCT performed and lessons learned before starting the cycle again to prepare for the next crisis. In this unit, you will learn about the basic components of the crisis communication plan and how to develop a CCP in a digital format. Regardless of the format, the CCP should be coordinated among all participating agencies and organizations. It should be tested or practiced to see what works and what does not work so modifications can be made before you really need to use it.
Completing this unit should take you approximately 2 hours.