Unit 1: Audience Analysis
Imagine needing to make a phone call, but not knowing what number to dial. Beginning a communications project without first establishing your audience is a lot like that phone call without a phone number. If you don’t first know who you are communicating with, you are unable to determine what information they need and in what format. In this unit, we walk through the steps of audience analysis to determine who we are writing to, what they know, what they need to know, and the best ways to reach them.
When we first take on a writing project, we must first consider who we are communicating with. We should ask ourselves who they are, what they know, and what they need to know to take action.
After we conduct this audience analysis, the next steps in the process apply this analysis to writing choices. Different audiences require different approaches to word choice, tone, and formatting. We also use our audience analysis to anticipate issues and any concerns or questions the audience might have after accessing the communication we have created.
Completing this unit should take you approximately 11 hours.