• Unit 3: Making Your Presentation Relevant

    In this unit, we explore how to research and write the content to include in your presentation. First, you need to identify a topic. You will want to answer a few questions to determine whether the topic is right for you. Is it relevant to you? Is it relevant to your audience? Is it relevant to the time and place you will deliver your presentation?

    Completing this unit should take you approximately 1 hour.

    • 3.1: How to Choose Your Topic

      We begin this unit by summarizing the elements you need to consider when choosing a topic for your presentation.

    • 3.2: Topics that are Relevant to You

      What topic is relevant to you as a presenter? You should be qualified to present your topic and hold the attention of your audience with credibility. For example, it may be difficult to talk about scuba diving's joys if you have never had the experience. However, a discussion on fire safety will probably interest your audience if you have spent your life as a firefighter.

      Suppose you have been assigned a presentation topic where you must inform a politician about a legislative position or sell your company's latest product to a client. Try to identify your connection with the subject matter to make your presentation engaging and credible.

    • 3.3: Topics that are Relevant to the Audience

      How much does your audience know about your topic? Do they have positive or negative feelings on the subject? How will they react to your message? You may need to research how much background information to provide. Try to anticipate issues you will need to spend extra time explaining, places where your audience may disagree, or areas where you may need to respond to questions.

    • 3.4: Topics that are Relevant to the Occasion

      Finally, consider the occasion of your presentation. For example, how much time do you have, and what do you want to cover during your time? Will you present as part of a panel of experts who may offer additional information or a contrasting perspective? Are you part of a friendly conversation with colleagues, or will you present to a larger and more general audience?