BUS501: Strategic Management

2.2: SWOT Analysis

• SWOT Analysis Book

  Mark as completed

  What is SWOT? How is it used in strategic planning? Read this section and do the exercises at the end. SWOT is an essential tool that you can use to analyze an organization's internal and external factors.
  

• An Overview of SWOT Analysis Page

  Mark as completed

  Read this overview of SWOT analysis. Then, conduct a quick web search to identify a company and its SWOT analysis. An example of a company you might find in your search is Walmart. You might notice several sites that illustrate the table found in this article.

• How to Conduct a SWOT Analysis Page

  Mark as completed

  Review this presentation that explains the process for conducting a SWOT analysis.
• Strategic Management in the P-O-L-C Framework Book

  Mark as completed

  After reading this section on the best practices for conducting a SWOT analysis, note the model's applicability to an organizational setting. Take the opportunity and try to answer the exercises at the end of the section.
• Strengths, Weaknesses, Opportunities, and Threats Book

  Mark as completed

  Thoroughly review the four quadrants of a SWOT analysis. Then, examine the supplemental checklist and tools. Each tool gives additional context for understanding how to use a SWOT analysis in your organization.