• Unit 2: The Art of Persuasion

    Now that you have determined your audience, crafted your main point, and created an outline, it is time to draft your document. In this unit, you will learn how to craft a memo or email message that will reinforce your main point and persuade your audience. You will also learn how to eliminate common problems that may distract your reader from your main point.

    Completing this unit should take you approximately 1.25 hours.

    • 2.1: Review Your Outline

    • 2.2: Craft Your Message

      • 2.2.1: Make a Connection

        • Salutations

        • Introductions

      • 2.2.2: State Your Point

      • 2.2.3: Reinforce Your Point

        • Document Titles and Subject Lines

        • Headers

        • Topic Sentences

        • Key Words

      • 2.2.4: Create a Clear Story

      • 2.2.5: Define Terms, Manage the Flow of Information

      • 2.2.6: Be Ethical

    • 2.3: Draft Your Message

    • Unit 2 Assessment

      • Receive a grade