• Unit 3: Enhance Your Résumé and Cover Letter

    You do not need to be technically skilled to create an attractive résumé. You can strengthen the language and organization of your résumé by using action verbs, keywords, and clear headings or markers. Always edit and review your résumé and cover letter to ensure their quality. Ask a friend to review your materials. Be sure to tailor your application materials to a specific position opening. In this unit, we continue the theme of developing marketing tools to introduce yourself, communicate your qualifications, and express your interest in the job. Clearly state how you can provide the ideal solution to the employer’s hiring needs.

    Completing this unit should take you approximately 2 hours.

    • 3.1: Polish Your Résumé Presentation

      Whether you are a college student light on work experience or you have gaps in your work history, aim to convince your reader that you have taken advantage of opportunities to learn and grow, such as by taking college courses, starting a business, or volunteering. Your résumé is not a reflective document, but a forward-looking advertisement of your strengths and potential. Be sure to update your material and remove statements that are not relevant to your job search.

    • 3.2: Targeting Your Job Search and Résumé

      When you decide to apply for a job, identify the industry, position, and geographic location where you want to work. As mentioned above, your résumé and cover letter should offer a polished statement about who you are, where you have been, and where you want to go. Think of yourself as a product that is only interesting to employers and recruiters if you appeal to their hiring needs and preferences.

    • 3.3: Putting Your Résumé Online

      Many of today's employers and recruiters prefer to review online résumés so they can use keywords to filter and search through thousands of résumés. In these situations, job candidates who have their résumé or CV posted online in a scannable format have an advantage. These articles give advice for creating an online profile and discuss several social media sites.

    • Unit 3 Assessment