BUS602: Marketing Management

7.1.1 Determining the Appropriate Promotion Strategy for the Firm's Offerings

• Factors Influencing the Promotion Mix, Communication Process, and Message Problems Page

  Mark as completed

  There are several factors to consider when deciding on a promotional strategy for an offering. View some successful promotional messages throughout the past decades. Note the difference in push and pull promotional strategies and the difference between promotion to consumers compared to promotion to businesses.