• Unit 3: Integrating Entrepreneurship with Innovation and Sustainability

    Can entrepreneurship make the world a better place? Entrepreneurship means finding new ways to solve problems in the marketplace. Unfortunately, this short-sighted definition has contributed to many sustainability crises. Eco- and social entrepreneurs take the traditional approach to solving problems and integrate it with the progressive values of sustainability and the triple bottom line: people, planet, profit. Businesses and their stakeholders will have many sustainability challenges in the years ahead, and the main issue may be urgency and the pace of change. This unit explores the process of identifying innovative opportunities that can solve sustainability challenges.

    Completing this unit should take you approximately 12 hours.

    • 3.1: The Sustainability Entrepreneurial Process

      • 3.1.1: Identifying Opportunities That Can Solve Sustainability Challenges

    • 3.2: Creativity and Innovation

      To create a better world, we need an abundance of optimism. We also need advanced creativity and innovation skills.

      • 3.2.1: Techniques for Encouraging Creativity

      • 3.2.2: Sustainability Innovation in Society and the Marketplace

    • 3.3: Level and Sector Product Identification

      When identifying entrepreneurial opportunities, sometimes called idea or product screening, an effective process involves assessing the various venture ideas being considered at the societal, industry, market, and firm-levels.

        • 3.3.1: Specific Level and Sector Evaluation and Need Identification

        • 3.3.2: Proposed Product Solutions

        • 3.3.3: Ethical Considerations Related to Proposed Product Solutions

      • Study Sessions

        These study sessions are an excellent way to review what you've learned so far and are presented by the professor who created the course. Watch these as you work through the unit and prepare to take the final exam.

      • Unit 3 Assessment

        • Receive a grade