• Unit 8: Data-Driven Uses and Misuses

    Even if an organization utilizes data-driven decision-making, the ultimate decision on how to interpret and use the analysis results still falls into management's hands. If they interpret it properly and act accordingly, they can lead their organization to cost savings, increases in revenues, profits, market share, or customer loyalty. Conversely, if they misinterpret the analytics results or act improperly, they could lead their organization to a damaged reputation, lost customers, or reduced revenues and profits. Management must walk this fine line every day, and the data is not always clear as to what actions they should take. In this unit, we will examine examples of organizations that have benefited from properly using DDDM to grow their business. We will also discuss the implications of misusing or misinterpreting analytics leading to incorrect and sometimes embarrassing outcomes.

    Completing this unit should take you approximately 2 hours.

    • 8.1: Collecting Data

      • 8.1.1: How Data Is Collected

      • 8.1.2: Using Business Objectives to Target Data

    • 8.2: Making Business Decisions Using Data

    • Study Guide: Unit 8

      We recommend reviewing this Study Guide before taking the Unit 8 Assessment.

    • Unit 8 Assessment

      • Receive a grade