• Course Introduction

        • Time: 8 hours
        • Free Certificate
        This course is your gateway to understanding the intricate web of communication that shapes our modern society. From the earliest forms of communication to the latest digital platforms, you will explore the evolution of mass media and its profound impact on culture, politics, and everyday life. In this course, you will gain insights into key concepts and practices of mass communication. Whether you aspire to become a journalist, marketer, or filmmaker or wish to comprehend the media landscape around you better, this course will equip you with the knowledge and skills to navigate the dynamic field of mass communication.

        • Course Syllabus

          First, read the course syllabus. Then, enroll in the course by clicking "Enroll me". Click Unit 1 to read its introduction and learning outcomes. You will then see the learning materials and instructions on how to use them.

        • Unit 1: Mass Communication and the Media

          Unit 1 examines the development of mass media, including its journey from print and radio to television, and explores its functions alongside relevant concepts. Additionally, this unit explores the significance of social media in human communication and its influence on traditionally mediated news communication. As you progress through this unit, you will acquire a nuanced comprehension of the continually evolving landscape of mass communication and its diverse implications across various contexts.

          Completing this unit should take you approximately 6 hours.

        • Unit 2: Media Literacy and Ethics

          This second and final unit of the course examines the influence of mass media and social media on our daily interactions, and explores how social media channels construct messages that shape our perceptions. Throughout the unit, you will explore the key concepts of media literacy, establishing a foundation to navigate and critically assess media messages. Lastly, this unit offers essential guidance on assessing the reliability of the media sources we rely on to stay informed about the world.

          Completing this unit should take you approximately 2 hours.

        • Course Feedback Survey

          Please take a few minutes to give us feedback about this course. We appreciate your feedback, whether you completed the whole course or even just a few resources. Your feedback will help us make our courses better, and we use your feedback each time we make updates to our courses.

          If you come across any urgent problems, email contact@saylor.org.

        • Certificate Final Exam

          Take this exam if you want to earn a free Course Completion Certificate.

          To receive a free Course Completion Certificate, you will need to earn a grade of 70% or higher on this final exam. Your grade for the exam will be calculated as soon as you complete it. If you do not pass the exam on your first try, you can take it again as many times as you want, with a 7-day waiting period between each attempt.

          Once you pass this final exam, you will be awarded a free Course Completion Certificate.