SWOT Analysis

When and Where Do You Develop a SWOT Analysis?

A SWOT analysis is often created during a retreat or planning session that allows several hours for brainstorming and analysis. The best results come when the process is collaborative and inclusive.

When creating the analysis, people are asked to pool their individual and shared knowledge and experience. The more relaxed, friendly, and constructive the setting, the more truthful, comprehensive, insightful, and useful your analysis will be.