Introduction to Sustainable Business

Key Takeaways

• Businesses are increasingly engaging in activities with concern for the environment and society.
• Businesses are engaging in these activities because they recognize they can play a positive role in helping to solve the world's environmental and social problems.
• Businesses are also interested in sustainability because of market and profit-making opportunities associated with sustainable business practices.
• This book intends to explore the opportunities and challenges for sustainable business in the United States primarily through case studies.