Introduction to Sustainable Business

Key Takeaways

• Sustainable business practices can be a source of competitive advantage. A sustainable business practice can position companies to have a cost or benefit (differentiation) advantage.
• Creating shared value means providing a meaningful benefit to society, which is also valuable to the business, through an organizational practice or initiative.
• Private companies can create self-sustaining solutions to environmental problems, and when many companies do this, society can benefit significantly.