Introduction to Sustainable Business

Exercises

1. Search the web for an article that discusses an action that a company took that benefited the environment or others outside of the company and that also had a financial benefit for the company. Be prepared to discuss what the action was, the financial benefit the company achieved by taking action, and how that action led to the financial benefit.
2. Some have argued that the purpose of a business is to earn a profit and that is its only goal. Do you agree with that? Discuss what you feel are some pros and cons of a business expanding its focus to consider the effect of its actions on "people" and "planet".