Sustainability Innovation in Business
Energy and Materials: New Challenges in the First Decade of the Twenty-first Century and Limits to the Conventional Growth Model
Exercises
- Propose an idea for a product that has sustainability concepts designed from the outset. How does this change your thinking about resources you might use? How might it change processes of decision making within the firm and across supply chains?
- What key elements characterize the standard model of business? What barriers can you list that would need to be overcome to move a mainstream business to a sustainability view?