Emerging Issues in Internal Communications
Discussion & Implications
Conclusion
This study has provided new insights into the domain of internal communication including who is managing the function, how changes in workforce demographics and the focus on employee engagement are demanding new communication approaches, and the types of metrics that are being utilized. All of these trends indicate a move to a more strategic role for internal communication and more dialogue with employees rather than one-way communication.
Appendix A: Code Book
|
Code |
# of Mentions |
% of Codes |
# of Participants Discussing Code |
% of Cases |
|
Social Media |
58 |
5% |
27 |
84.4% |
|
Organizational Identity |
83 |
7.2% |
29 |
90.6% |
|
Structure |
83 |
7.2% |
29 |
90.6% |
|
Trends |
81 |
7.0% |
29 |
90.6% |
|
Metrics |
79 |
6.8% |
26 |
81.3% |