Ethical Communication
The Ethics Pyramid
Key Takeaway
- The ethics pyramid is a pictorial way of
understanding the three fundamental parts of ethics: intent, means, and
ends. Intent exists at the base of the ethical pyramid and serves as a
foundation for determining the ethics of specific behavior. Means are
the tools one uses to accomplish a goal and constitute the second layer
of the ethical pyramid. Finally, ends are the results that occur after a
specific behavior has occurred and exist at the top of the pyramid.