The Ethical and Legal Implications of Information Systems
Non-Obvious Relationship Awareness
Digital technologies have given people many new capabilities that simplify and expedite the collection of personal information. Every time a person comes into contact with digital technologies, information about that person is being made available. From location to web-surfing habits, your criminal record to your credit report, you are constantly being monitored. This information can then be aggregated to create profiles of each person. While much of the information collected was available in the past, collecting it and combining it took time and effort. Today, detailed information about a person is available for purchase from different companies. Even information not categorized as PII can be aggregated in such a way that an individual can be identified.
This process of collecting large quantities of a variety of information and then combining it to create profiles of individuals is known as Non-Obvious Relationship Awareness, or NORA. First commercialized by big casinos looking to find cheaters, NORA is used by both government agencies and private organizations, and it is big business.
Non-obvious relationship awareness (NORA)