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Developing Vision and Mission Statements

Introduction

Learn how to develop effective vision and mission statements to effectively communicate the work of your organization or effort.

  • What is a vision statement?
  • What is a mission statement?
  • Why should you create vision and mission statements?
  • How do you create vision and mission statements?


Creating your organization's vision and mission statements are the first two steps in the VMOSA action planning process. Developing a vision and mission statement is crucial to the success of community initiatives. These statements explain your group's aspirations in a concise manner, help your organization focus on what is really important, and provide a basis for developing other aspects of your strategic plan. This section provides a guide for developing and implementing your organization's vision and mission statements.


Source: Jenette Nagy and Stephen B. Fawcett , https://ctb.ku.edu/en/table-of-contents/structure/strategic-planning/vision-mission-statements/main
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