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Components of the Strategic Planning Process

2.1 The Value Proposition

Learning Objectives

  1. Explain what a value proposition is.
  2. Understand why a company may develop different value propositions for different target markets.


Source: University of Minnesota, https://open.lib.umn.edu/principlesmarketing/chapter/2-1-the-value-proposition/ and https://open.lib.umn.edu/principlesmarketing/chapter/2-2-components-of-the-strategic-planning-process/
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