Case Study: Dutch Marine Ingenuity

Van Oord: Dutch Marine Ingenuity

The key factors in this case study are strong leadership and entrepreneurship, practical vision, innovative drive, operational excellence, can do mentality, window of opportunity.

In an era dominated by multinational corporations, family-owned businesses find it increasingly hard to compete at a global level. Yet the Dutch dredging and marine engineering business Van Oord has managed to survive and prosper after expanding its operations from the Netherlands throughout the world. It has achieved this by a policy of judicious mergers, entrepreneurial ingenuity, technical innovation, long-term planning, and a deep involvement by successive generations of the Van Oord family.

Source: Jac. G. (Koos) van Oord, Robert Low, and Johanna Noom, https://archive.org/details/Breakthrough2180910/page/n151/mode/2up
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