Skim this book about ancient Chinese philosophy and strategy. Pay attention to passages about being victorious over rivals. Consider these general ideas in light of corporate actions like takeovers, price wars, and buyouts.
THE ARTICLES OF SUNTZU
The Spirit of the Troops
Sun the Master said:
The control of large numbers is possible, and like unto that of small numbers, if we subdivide them.
By
means of drum, bell and flag, the direction of large forces in
battle is possible, and like unto the direction of small forces.
By the skilful interchange of normal and abnormal manœuvres are the armies certainly preserved from defeat.
The
enemy is crushed, like the fall of a grindstone upon an egg, by
knowledge of his strength and weakness, and by the employment of truth
and artifice.
Moreover, in battle the enemy is engaged with the normal and defeated by the abnormal force.
The
abnormal force, skilfully handled, is like the heaven and earth,
eternal; as the tides and the flow of rivers, unceasing; like the sun
and moon, for ever interchanging; coming and passing, as the seasons.
There
are five notes; but by combinations, innumerable harmonies are
produced. There are but five colours; but if we mix them, the shades are
infinite. There are five tastes, but if we mix them there are more
flavours than the palate can distinguish.
In war there are but
two forces, the normal and the abnormal; but they are capable of
infinite variation. Their mutual interchange is like a wheel, having
neither beginning or end. They are a mystery that none can penetrate.
As the rush of rock-shouldering torrents, so is the spirit of the troops.
Like the well-judged flight of the falcon, in a flash crushing its quarry, so should the stroke be timed.
Wherefore
the spirit of the good fighter is terrifying, his occasions sudden;
like the stretched cross-bow, whose string is released at the touch of
the trigger.
In the maze and tumult of the battle, there is no confusion; in the thick of action the battle array is impenetrable.
If discipline be perfect, disorder can be simulated; if truly bold, we can feign fear; if really strong, we can feign weakness.
We simulate disorder by subdivision; fear, by spirit; weakness, by battle formation.
We set the enemy in motion by adopting different formations to which he must conform.
If
we offer the enemy a point of advantage, he will certainly take it: we
give him an advantage, set him in motion and then fall upon him.
Wherefore
the good fighter seeks victory from spirit, and does not depend
entirely upon the skill of his men. He is careful in his choice, and
leaves the rest to battle force; yet, when an opening or advantage
shows, he pushes it to its limits.
As a log or rock which,
motionless on flat ground, yet moves with ever-increasing force when set
on an incline, so await the opportunity, and so act when the
opportunity arrives.
If the general be skilful, the spirit of his troops is as the impetus of a round stone rolled from the top of a high mountain.