Skim this book about ancient Chinese philosophy and strategy. Pay attention to passages about being victorious over rivals. Consider these general ideas in light of corporate actions like takeovers, price wars, and buyouts.
THE ARTICLES OF SUNTZU
Emptiness and Strength
Sun the Master said:
To be the first in the field, and there to await the enemy, is to husband strength.
To be late, and hurrying to advance to meet the foe, is exhausting.
The good fighter contrives to make the enemy approach; he does not allow himself to be beguiled by the enemy.
By
offering an apparent advantage, he induces the enemy to take up a
position that will cause his defeat; he plants obstructions to dissuade
him from acting in such a way as to threaten his own dispositions.
If
the enemy be at rest in comfortable quarters, harass him; if he be
living in plenty, cut off his supplies; if sitting composedly awaiting
attack, cause him to move.
This may be done by appearing where the enemy is not, and assaulting unexpected points.
If we go where the enemy is not, we may go a thousand leagues without exhaustion.
If
we attack those positions which the enemy has not defended, we
invariably take them: but on the defence we must be strong, even where
we are not likely to be attacked.
Against those skilful in
attack, the enemy does not know where to defend: against those
skilful in defence, the enemy does not know where to attack.
Now
the secrets of the art of offence are not to be easily apprehended, as a
certain shape or noise can be understood, of the senses; but when these
secrets are once learnt, the enemy is mastered.
We attack, and
the enemy cannot resist, because we attack his insufficiency; we retire,
and the enemy cannot pursue, because we retire too quickly.
Again,
when we are anxious to fight, but the enemy is serenely secure behind
high walls and deep moats; we attack some such other place that he must
certainly come out to relieve.
When we do not want to fight, we occupy an unfortified line; and prevent the enemy from attacking by keeping him in suspense.
By making feints, and causing the enemy to be uncertain as to our movements, we unite, whilst he must divide.
We
become one body; the enemy being separated into ten parts. We
attack the divided ten with the united one. We are many, the enemy is
few, and in superiority of numbers there is economy of strength.
The
place selected for attack must be kept secret. If the enemy know not
where he will be attacked, he must prepare in every quarter, and so be
everywhere weak.
If the enemy strengthen his front, he must
weaken his rear; if he strengthen his right, his left is weakened; and
if he strengthen his left, his right is weakened.
Everywhere to
make preparations, is to be everywhere weak. The enemy is weakened by
his extended preparations, and we gain in strength.
Having decided on the place and day of attack, though the enemy be a hundred leagues away, we can defeat him.
If
the ground and occasion be not known, the front cannot help the rear;
the left cannot support the right, nor the right the left, nor the rear
the front. For on occasion, the parts of the army are two score leagues apart, while a distance of four or five leagues is comparatively
close.
The soldiers of Wu are less than the soldiers of
Yueh; but as superiority in numbers does not of necessity bring victory,
I say, then, that we may obtain the victory.
If the enemy be
many in number, prevent him from taking advantage of his superiority,
and ascertain his plan of operations. Provoke the enemy and discover the
state of his troops; feint and discover the strength of his position.
Flap the wings, and unmask his sufficiency or insufficiency. By constant
feints and excursions, we may produce on the enemy an impression of
intangibility, which neither spies nor art can dispel.
The
general makes his plans in accordance with the dispositions of the
enemy, and puts his hosts in motion; but the multitude cannot appreciate
the general's intention; they see the signs of victory, but they cannot
discover the means.
If a victory be gained by a certain stratagem, do not repeat it. Vary the stratagem according to circumstances.
An army may be likened to water.
Water leaves dry the high places, and seeks the hollows. An army turns from strength and attacks emptiness.
The
flow of water is regulated by the shape of the ground; victory is
gained by acting in accordance with the state of the enemy.
The shape of water is indeterminate; likewise the spirit of war is not fixed.
The
leader who changes his tactics in accordance with his adversary, and
thereby controls the issue, may be called the God of war.
Among
the five elements there is no settled precedence; the four seasons
come and go; the days are long and short; and the moon waxes and wanes.
So in war there is no fixity.