Skim this book about ancient Chinese philosophy and strategy. Pay attention to passages about being victorious over rivals. Consider these general ideas in light of corporate actions like takeovers, price wars, and buyouts.
THE SAYINGS OF WUTZU
Encouragement of the Troops
And Lord Wen asked and said:
"If punishment be just and reward impartial, is victory thereby gained?"
And Wu answered and said:
"I cannot speak of all the things that concern justice and impartiality, but on these alone dependence cannot be placed.
"If
the people hear the word of command, or listen to the order with
rejoicing; if, when the army be raised, and a multitude assembled, they
go forth gladly to the fight; if, in the tumult of the fight, when blade
crosses blade, the soldiers gladly die; upon these three things can the
lord of the people place his trust".
And Lord Wen said:
"How can this be brought about?"
And Wu answered and said:
"Seek out merit, advance and reward it, and encourage those without fame".
Accordingly
Lord Wen set seats in the garden of the palace in three rows, and made a
feast unto his chief retainers. In the first row were set those of
chief merit, and on the table were placed the best meats and precious
utensils. Those of medium merit were set in the middle row, and the
utensils on the table were fewer in number. Those without merit were set
in the last row, and utensils of no value were put before them. And
when the feast was over, and they had all departed, the parents, wives,
and children of those with merit were given presents outside the gates
of the palace according to their degree.
Further, messengers were
sent yearly with gifts to condole with the parents of those who had
lost a son in the service of the state, and to show that they were had
in remembrance.
And after this was carried out for three years,
the people of Chin gathered an army, and came as far as the Western
River. And when the soldiers of Wei heard this, without waiting
for orders, they armed themselves and fell upon them; and they that went
forth were 10,000 in number.
And Lord Wen called Wu and said:
"The words that you spoke unto me, have they not indeed been carried out?"
And Wu answered and said:
"I have heard that there are men, great and small; souls, grand and feeble.
"As
a trial, let 50,000 men, without merit, be collected, and placed under
my command against the country of Chin. If we fail, the state will be
the laughing-stock among the princes, and its power under heaven will be
lost. If a desperate robber be hidden in a wide plain, and 1,000 men be
pursuing him, their glances will be furtive like the owl, looking
backward like the wolf, for they are in fear of harm from a sudden
onslaught.
"One desperate man can put fear in the hearts of a
thousand. Now, if this host of 50,000 men become as a desperate thief,
and are led against Chin, there is nought to fear".
On
hearing these words Lord Wen agreed, and adding further 500 chariots
and 3,000 horse, the hosts of Chin were overthrown, all being due to the
encouragement of the troops.
On the day before the battle Wu gave orders to the forces, saying:
"The
army will attack the enemy's chariots, horse and foot, in accordance
with our commands. If the chariots do not capture the enemy's chariots,
or the horse those of the enemy's, or the foot the enemy's footmen, even
if their army be overthrown, no merit will be gained".
Therefore on the day of the battle, the orders were simple, and fear of Wei shook the heavens.