Sustainability Innovation in Business
Sustainability innovators create new products and services designed to solve problems created by the collision of economic growth, population growth, and natural systems. Read this chapter on the changing conditions for business and how sustainable innovation concepts can be applied to deliver goods and services to create a healthier, more equitable, and more prosperous global community.
What is the definition of sustainability innovation? How do sustainability design criteria differ from conventional business approaches?
Defining Sustainability Innovation
Key Takeaways
- Sustainability innovation provides new ways to deliver goods and services that are explicitly designed to create a healthier, more equitable, and prosperous global community.
- The sustainability design criteria differ from conventional business approaches by their concurrent and integrated incorporation of economic performance goals, ecological system protection, human health promotion, and community vitality. A new model is emerging through the efforts of entrepreneurial leaders.