Sustainability Innovation in Business

Sustainability innovators create new products and services designed to solve problems created by the collision of economic growth, population growth, and natural systems. Read this chapter on the changing conditions for business and how sustainable innovation concepts can be applied to deliver goods and services to create a healthier, more equitable, and more prosperous global community.

What is the definition of sustainability innovation? How do sustainability design criteria differ from conventional business approaches?

Defining Sustainability Innovation

Exercise

Identify an ecological, equity, health, or product safety problem you see that might be addressed through a sustainability innovation approach. What causes the problem? What kind of shift in mind-set may be required to generate possible solutions?