BUS606: Operations and Supply Chain Management

Strategy mix pricing and linear pricing approach aligns with the correct pricing, whereas both customer and supplier can be satisfied. The company objectives aligned with a pricing strategy to remain sustainable in the business operations. Geographical pricing, markup pricing, and bundling can be beneficial to facilitate effective supply chain management explored in the research study of Shahzadi et al..

The current research methodology used quantitative data analysis, whereas a structured questionnaire was utilized to collect the response. The manufacturing SMEs categorized into various industries including cardboard manufacturing, food, automotive parts, sports, garments, and textile industry were selected for data collection. The supply chain management drivers were the main focus that motivates supply chain sustainability. Such drivers include facility, transportation, information, inventory, sourcing, and pricing. Supply chain sustainability can be determined by such drivers. All responses were collected on a 5-point Likert scale. The unit of analysis for the current study was manufacturing enterprises in Pakistan. The data had been collected from supply chain managers, procurement managers, inventory management staff, and warehouse managers. In this way, it was easy to examine the supply chain activities in various manufacturing enterprises. Simple random sampling technique was adopted to select managers randomly from manufacturing enterprises. Around 320 managers were contacted for the data collection; however, 230 completely filled questionnaires were finally received. The response rate was 71.85% which was adequate to ensure generalizability study results.