Supply Chain Management Case Study
Read this journal article, which examines supply chain management drivers and the motivation of sustainability for manufacturing enterprise supply chains in Pakistan.
Supply Chain Management Drivers and their Motivation for Sustainability
Pricing
Strategy mix pricing and linear pricing approach aligns with the correct pricing, whereas both customer and supplier can be satisfied. The company objectives aligned with a pricing strategy to remain sustainable in the business operations. Geographical pricing, markup pricing, and bundling can be beneficial to facilitate effective supply chain management explored in the research study of Shahzadi et al..
The current research methodology used quantitative data analysis, whereas a structured
questionnaire was utilized to collect the response. The manufacturing SMEs categorized into
various industries including cardboard manufacturing, food, automotive parts, sports, garments,
and textile industry were selected for data collection. The supply chain management drivers were
the main focus that motivates supply chain sustainability. Such drivers include facility,
transportation, information, inventory, sourcing, and pricing. Supply
chain sustainability can be determined by such drivers. All responses were collected on a 5-point
Likert scale. The unit of analysis for the current study was manufacturing enterprises in Pakistan.
The data had been collected from supply chain managers, procurement managers, inventory
management staff, and warehouse managers. In this way, it was easy to examine the supply chain
activities in various manufacturing enterprises. Simple random sampling technique was adopted
to select managers randomly from manufacturing enterprises. Around 320 managers were
contacted for the data collection; however, 230 completely filled questionnaires were finally
received. The response rate was 71.85% which was adequate to ensure generalizability study
results.