Measuring and Evaluating Strategic Performance

Read this section. It suggests that performance can be measured in different ways. Given that, is it possible to measure everything? How are you measured at work?

Critical Thinking Case

Critical Thinking Questions

  1. What reaction do you think employees had when Ray Anderson announced he wanted to change the company's mission?
  2. How would you turn the Seven Fronts of Sustainability into SMART goals?
  3. How is tying rewards to improved sustainability performance a form of strategic control?