Read this article. The authors propose a location selection procedure by simulating daily production volume and supply chain failures of raw materials for producing kimchi. Given the identified failures what must service-based industries consider in location selection?
Introduction
Plant design involves major business
considerations, including market demand, plant location, nature of the
product, construction and operation costs, production capacity,
government policy, climate, and potential competitors. In
particular, strategic decisions for plant location and production
capacity are the key for business success in the food processing
industry since these decisions in the early plant design phase
predetermine most of the plant operation cost.
The plant location
decision has often been formulated as a cost optimization problem by
converting the associated decision attributes into monetary values. This
cost optimization model usually involves decision making regarding the
following attributes: market demand, production and storage capacity,
production cost, and supply reliability. This optimization model
has been extended by incorporating uncertainty - variation of
population, changeable market trends, and unpredictable demand - into
the decision-making process.
A food plant is usually located
close to either customers or raw material growing regions, depending on
the nature of the product. In addition, the daily production volume
must be carefully planned to avoid shouldering the extra cost of
excessive production. Thus, the plant location decision can be
considered from a supply reliability standpoint. Although the stable
supply of raw materials has often been assumed in previous production
capacity analysis, this ideal assumption does not always hold in food
production. In other words, there are many sources of uncertainty,
including quality deterioration, seasonal variation of production
quantity, unstable climate, and natural disaster. In general, a
decision model for plant location selection requires a precise
estimation of the production capacity of each prospective location for
which several simulation-based methods have been proposed in the
literature; it is not straightforward to analyze too complex food
production systems by using an analytical optimization model.
This
study presents a simulation-based decision support model to select the
right location for a new food processing plant. In particular, the
simulation model of food production accounts for the supply uncertainty
of raw materials depending on the production site and the harvest season
in the food processing industry. However, it is very difficult to make
precise decisions in complex and uncertain problems if the acquired data
is imprecise or insufficient. In order to overcome this
difficulty, we define the supply vulnerability factors of raw materials
such as production quantity in a food-growing region, market demand, and
distance. All these factors are assessed and aggregated to determine
the degree of vulnerability in the form of fuzzy rules. The evaluated
vulnerability scores are then converted into raw material supply
variations for food production simulation to predict the quarterly
production volume of a new food processing plant. For production
simulation, we conduct the probability distribution analysis to estimate
the supply failure rate and the duration of failure. Finally, we
simulate the daily food production volume in all prospective plant
locations and select a location that guarantees the production of the
target quantity, despite the unstable supply of raw materials. The
simulation results, in fact, help decision stakeholders make a relative
rank order, even without sufficient supply failure data, and eventually,
the final selection is made based on the relative ranking. The proposed
selection procedure is illustrated using a case study of semiprocessed
kimchi production.