Stakeholder Management
This chapter describes the importance of managing project stakeholders. Consider the techniques used to identify the various categories of stakeholders and the unique challenges of these various categories. This chapter also discusses the politics of projects.
Project Stakeholders
External Customer
External customers are the customers when projects could be marketed to outside customers. In the case of Ford Motor Company, for example, the external customers would be the buyers of the automobiles. Also if you are managing a project at your company for Ford Motor Company, they will be your external customer.