Employer Attractiveness through Social Media
Social media is an excellent opportunity to showcase your corporate culture and brand. However, with your culture and your brand at stake, a company's social media presence must always be deliberate. This paper looks at job seekers' perceptions regarding social media recruitment and selection and what that could mean for employers. It is a bit technical, but pay attention to the seven themes discussed. Take a moment to select a company and look online at their social media presence. What personnel are they attempting to attract? Are the corporate culture and branding messages being represented consistently and deliberately? Is this a company you would be interested in based solely on their social recruiting efforts?
Research Objective
In order to bridge the research gaps, the present study takes up a qualitative approach
to gain insights into the perception of job seekers about the use of social networking sites for
recruitment and selection and whether or not they feel attracted towards the employers making
use of these social media tools. A qualitative inquiry is the suitable approach when one is trying
to make sense about the lived experiences of the target population and aims to gain an in-depth
understanding of a phenomenon experienced by a homogeneous group of individuals. It also
provides enough scope to the participants so as to share their lived experiences and perception
about a particular event or phenomenon in question.