Employer Attractiveness through Social Media
Social media is an excellent opportunity to showcase your corporate culture and brand. However, with your culture and your brand at stake, a company's social media presence must always be deliberate. This paper looks at job seekers' perceptions regarding social media recruitment and selection and what that could mean for employers. It is a bit technical, but pay attention to the seven themes discussed. Take a moment to select a company and look online at their social media presence. What personnel are they attempting to attract? Are the corporate culture and branding messages being represented consistently and deliberately? Is this a company you would be interested in based solely on their social recruiting efforts?
Research Gaps
The extant literature on e-recruitment has majorly focused on the contents, stylistic
features, and timeliness of the corporate employment websites, which leads to the formation of
positive attitude towards the website and in turn leads to employer attractiveness. Also, most
of the studies have been conducted in the US and European context and there is paucity of
studies capturing the perception of job seekers about the electronic sources of recruitment in
the emerging economies, like India. Similarly, although, scholarly attention has started shifting
from the corporate employment websites to the social media based recruitment, and more
recently towards the social media screening and selection practices, there are paucity of
measures to capture the perception and attitude of the job seekers towards this paradigm shift.
India, with a large young population base and most of its population in the working age group,
has to potential to supply ample amount of workforce in the global job market. However, little
is known about how the job seekers in India are making sense of the linkages between social
networking sites and HR practices such as recruitment and selection. Similarly, how the job
seekers perceive about the employers making use of social media tools for recruitment and
selection is a question unanswered in the recruitment literature.