Employer Attractiveness through Social Media

The extant literature on e-recruitment has majorly focused on the contents, stylistic features, and timeliness of the corporate employment websites, which leads to the formation of positive attitude towards the website and in turn leads to employer attractiveness. Also, most of the studies have been conducted in the US and European context and there is paucity of studies capturing the perception of job seekers about the electronic sources of recruitment in the emerging economies, like India. Similarly, although, scholarly attention has started shifting from the corporate employment websites to the social media based recruitment, and more recently towards the social media screening and selection practices, there are paucity of measures to capture the perception and attitude of the job seekers towards this paradigm shift. India, with a large young population base and most of its population in the working age group, has to potential to supply ample amount of workforce in the global job market. However, little is known about how the job seekers in India are making sense of the linkages between social networking sites and HR practices such as recruitment and selection. Similarly, how the job seekers perceive about the employers making use of social media tools for recruitment and selection is a question unanswered in the recruitment literature.