The Effect of Behavioral Finance on Stock Investment Decisions

This study a leading volunteer research paper which deals with behavioral finance in Jordan with the measurements of 5-point Likert. It is necessary to have further researches to confirm the findings of this research with a larger sample size and the more diversity of respondents.

Further studies are also suggested such as:

1. Different behavioral finance factors such as certainty effect, representativeness, heuristic and regret.
2. The impact of the behavioral finance factors on the different types of risks and returns.
3. Organizations' behavioral finance.