Mass Communication

First, we will explore mass communication, covering its evolution, functions, and theories illuminating its effects on communication.

Key Terms

  • cold media
  • correlation
  • cultivation theory
  • entertainment
  • gatekeepers
  • global village
  • hot media
  • magic bullet theory
  • mass communication
  • masspersonal communication
  • media literacy
  • mobilization
  • multi-step flow theory
  • opinion followers
  • opinion leaders
  • popular culture
  • sensationalization
  • surveillance
  • youth
  • transmission
  • two-step flow theory
  • uses and gratification theory
  • validations