Mass Communication
Completion requirements
First, we will explore mass communication, covering its evolution, functions, and theories illuminating its effects on communication.
Key Terms
- cold media
- correlation
- cultivation theory
- entertainment
- gatekeepers
- global village
- hot media
- magic bullet theory
- mass communication
- masspersonal communication
- media literacy
- mobilization
- multi-step flow theory
- opinion followers
- opinion leaders
- popular culture
- sensationalization
- surveillance
- youth
- transmission
- two-step flow theory
- uses and gratification theory
- validations