Brand Equity Models

Identify the differences in theories of how brand equity is experienced: Customer-Based Brand Equity, Brand Equity Perspectives, Customer Perspective (Customer-Based Brand Equity), and Employee Perspective (Employee-Based Brand Equity). Then outline and contrast the different models on how to actually measure this important asset of brand equity, summarizing the models of measurement: Aaker's Brand Equity Model, Keller's Brand Equity Pyramid, Yoo and Donthu's Brand Equity Model, Luming Wang and Adam Finn's Customer-Based Brand Equity Model, Destination Brand Equity Model, CAA Integrated Brand Equity Model, and Cross-National Brand Equity.

Abstract

The purpose of this paper is to explore the concept of brand equity and discuss its different perspectives, we try to review existing literature of brand equity and evaluate various Customer-based brand equity models to provide a collection from well-known databases for further research in this area. brand equity model

Keywords: Brand equity models, Brand equity dimensions, Consumer-based brand equity, Cross-national brand equity

Source: Sanaz Farjam and Xu Hongyi, https://researchleap.com/reviewing-the-concept-of-brand-equity-and-evaluating-consumer-based-brand-equity-cbbe-models/
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