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The metrics that measure achievement from a brand perspective are called Key Performance Indicators (KPIs). Watch this demonstration of how profitability and ROI (return on investment) measure the productivity of brands.
Source: SalesPOP!, https://www.youtube.com/watch?v=XOv69HGIjz0 This work is licensed under a Creative Commons Attribution 3.0 License.
Last modified: Wednesday, 16 October 2024, 2:02 PM