BUS631: Brand Management

For RQ₂, the sampled papers were reviewed to distinguish papers with performance indicators from papers without performance indicators. A further distinction was made between indicators found with operationalization (i.e., concretization by means of a question or formula) and those without operationalization. We note that for many indicators, no operationalization was available. We discovered that only 30 of the 76 sampled papers contained some type of performance indicator (namely 3, 5, 6, 7, 11, 16, 17, 18, 20, 22, 26, 27, 30, 35, 37, 40, 43, 46, 49, 51, 52, 53, 55, 57, 58, 59, 60, 66, 71, 73). In total, approximately 380 individual indicators were found throughout all the sampled papers (including duplicates), which were combined based on similarities and modified to use more generic terms. This resulted in 87 indicators with operationalization and 48 indicators without operationalization.

The 87 indicators with operationalization were then categorized according to the four perspectives of the BSC (i.e., financial, customer, business processes, and "learning and growth") and the four established dimensions of process performance (i.e., time, cost, quality, and flexibility) (Dumas et al. 2013). In particular, based in the identified indicators, we revealed 11 sub-perspectives within the initial BSC perspectives to better emphasize the focus of the indicators and the different target groups (Table 5): (1) financial performance for shareholders and top management, (2) customer-related performance, (3) supplier-related performance, (4) society-related performance, (5) general process performance, (6) time-related process performance, (7) cost-related process performance, (8) process performance related to internal quality, (9) flexibility-related process performance, (10) (digital) innovation performance, and (11) employee-related performance.

Table 5 A description of the observed performance perspectives, linked to the Balanced scorecard

Initial BSC perspectives	Observed perspectives based on target groups and focus	Scope of the performance indicators
1. Financial performance	1.1 Financial performance for shareholders and top management	Strategic financial data
2. Customer-related performance	2.1 Customer performance	Outcomes of external quality or meeting end user needs
	2.2 Supplier performance	External collaboration and process dependencies
	2.3 Society performance	Outcomes for other stakeholders and the environment during process work
3. Internal business process performance	3.1 General process performance	Descriptive data of process work, not related to time, costs, quality or flexibility
	3.2 Time-related process performance	Time-related data of process work
	3.3 Cost-related process performance	Operational financial data
	3.4 Process performance related to internal quality	Capability of meeting end user needs and internal user needs
	3.5 Flexibility-related process performance	Data of changes or variants in process work
4. Performance related to "learning and growth"	4.1 (Digital) innovation performance	Innovation of processes and innovation projects
	4.2 Employee performance	Staff contributions to process work and personal development

For reasons of objectivity, the observed performance indicators were assigned to a single perspective starting from recognized frameworks. Bias was further reduced by following the definitions of Table 5. Furthermore, the authors of this article first classified the indicators individually and then reached consensus to obtain a more objective categorization.

Additional rationale for the identification of 11 performance perspectives is presented in Table 6, which compares our observations with the perspectives adopted by the most commonly used performance measurement models (see "Theoretical background" section). This comparison allows us to highlight similarities and differences with other respected models. In particular, Table 6 shows that we did not observe a dedicated perspective for strategy and that we did not differentiate between financial indicators and market indicators. Nonetheless, the similarities in Table 6 prevail. For instance, Cross and Lynch also acknowledge different process dimensions. Further, Kueng and the EFQM also differentiate employee performance from innovation performance, and they both add a separate perspective for results related to the entire society.
We must, however, note that the majority of the performance indicators are mentioned in only a few papers. For instance, 59 of the 87 indicators were cited in a single paper, whereas the remainder are mentioned in more than one paper. Eleven performance indicators are frequently mentioned in the process literature (i.e., by five or more papers). These indicators include four indicators of customer-related performance (i.e., customer complaints, perceived customer satisfaction, query time, and delivery reliability), three indicators of time-related process performance (i.e., process cycle time, sub-process turnaround time, and process waiting time), one cost-related performance indicator (i.e., process cost), two indicators of process performance related to internal quality (i.e., quality of internal outputs and deadline adherence), and one indicator of employee performance (i.e., perceived employee satisfaction).

Consistent with "Performance indicators" section, the different performance perspectives are a combination of financial or cost-related indicators with non-financial data. The latter also take the upper hand in our sample. Furthermore, the sample includes a combination of objective and subjective indicators, and the vast majority are objective indicators. Only eight indicators explicitly refer to qualitative scales; for instance, to measure the degree of satisfaction of the different stakeholder groups. For all the other performance indicators, a quantifiable alternative is provided.

It is important to remember that a distinction was made between the indicators with operationalization and those without operationalization. The list of 87 performance indicators, can thus be extended with those indicators for which operationalization is missing in the reviewed literature. Specifically, we found 48 additional performance indicators that mainly address supplier performance, process performance related to costs and flexibility, and the employee-related aspects of digital innovation. Consequently, this structured literature review uncovered a total of 135 performance indicators that are directly or indirectly linked to business process performance.

Finally, the total list of 135 performance indicators was evaluated for its comprehensiveness by comparing the identified indicators with other BSC variants that were not included in our sample. More specifically, based on a random search, we looked for two BSC variants in the Web of Science that did not fit the search strategy of this structured literature review: one that did not fit the search term of "business process*" and another that did not fit any of the performance-related search terms of "performance indicator*", "performance metric*" or "performance measur*". These two BSC variants cover 30 and 17 performance indicators, respectively, and are thus less comprehensive than the extended list presented in this study. Most of the performance indicators suggested by the two BSC variants are either directly covered in our findings or could be derived after recalculations. Only five performance indicators could not be linked to our list of 135 indicators, and these suggest possible refinements regarding (1) the growth potential of employees, (2) new markets, (3) the social performance of suppliers, (4) philanthropy, or (5) industry-specific events.