A Performance Perspective on UX
Brand managers apply UX to many situations to gain insight into how consumers engage and gain satisfaction. Read this novel perspective on UX, which studies consumer experience within the mobile phone market. Compare the theoretical foundation in phenomenology, where individual subjective experience is the primary and natural focus of inquiry, versus the model of consumer journey discussed in section 7.3.
Conclusions
This performative perspective on user experience builds on phenomenology
and dramaturgical metaphors to highlight the importance of a mixed
methods approach that combines traditional ethnographic methods from the
humanist tradition of sociology with quantitative usability methods
from computing science. This provides a compelling approach to the
evaluation of mobile technology, especially for interfaces that exploit
the whole body for interaction while on-the-move. Many of the techniques
that make interaction on-to-go possible are highly visible or
noticeable, such as gesture or speech input and multimedia feedback. By
viewing these actions as performances, the design, evaluation, and
analysis of these applications can be led by the key concepts described
above. For example, interview questions and sensor systems can be
designed to capture key information based on this approach for an
analysis that builds on many sources. By guiding both qualitative and
quantitative analysis in this way, this approach provides designers with
a novel perspective on mobile UX.