This chapter will be important for Unit 2 and Unit 3, as it discusses job analysis, job description, relevant recruitment laws, and strategies for effective recruitment in depth. Make the connection between what you learned about critical HRM planning in the previous unit and its effect on HRM recruitment, which is the focus of this unit. Pay attention to Figure 4.1., which describes the job analysis process. Note how a company's culture can be used as a recruiting tool to attract candidates.
Keeping Up with Growth
Over the last two years, the company where Melinda works as HR manager,
Dragon Enterprises, has seen plenty of growth. Much of this growth has
created a need for a strategic, specific recruiting processes. In the
past, Dragon Enterprises recruited simply on the basis of the
applications they received, rather than actively searching for the right
person for the job. The first thing Melinda did when arriving at the
company was to develop a job analysis questionnaire, which she had all
employees fill out using the website SurveyMonkey. The goal was to
create a job analysis for each position that existed at the company.
This happened to be the point where the organization started seeing
rapid growth, as a result of increased demand for the types of parts the
company sells. Luckily, since Melinda followed the industry closely and
worked closely with management, part of her strategic outline planned
for the hiring of several new positions, so she was mostly ready for it.
Keeping in mind the Equal Employment Opportunity Commission (EEOC) laws
and the company’s position on a diverse workforce, Melinda set out to
write new job descriptions for the job analysis she had performed. She
knew the job analysis should be tied to the job description, and both of
these should be tied to the job qualifications. Obviously, to recruit
for these positions, she needed to develop a recruitment plan. Over the
next year, the organization needed to hire three more floor management
positions, three office positions, and fifteen factory floor positions.
Next, she needed to determine a time line to recruit candidates and a
method by which to accept the applications she would receive. After
sharing this time line with her colleague, the chief operating officer,
she went to work recruiting. She sent an e-mail to all employees asking
them to refer a friend and receive a $500 bonus. Next, part of her
strategy was to try to find very specialized talent in management to
fill those positions. For this, she thought working with a recruiting
company might be the best way to go. She also used her Twitter and
Facebook accounts to broadcast the job openings. After a three-week
period, Melinda had 54 applications for the management positions, 78 for
the office positions, and 110 for the factory floor positions. Pleased
with the way recruiting had gone, she started reviewing the résumés to
continue with the selection process.
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