Data and Databases
This chapter covers the concepts of data and databases. Businesses are becoming more and more "data-driven"; understanding how data is collected, stored, and managed is essential for anyone wanting to succeed in business. Pay special attention to the sections on data warehouses and data mining, as they provide examples of how companies use data strategically.
We end the chapter with a discussion on the concept of knowledge management (KM). All companies accumulate knowledge over the course of their existence. Some of this knowledge is written down or saved, but not in an organized fashion. Much of this knowledge is not written down; instead, it is stored inside the heads of its employees. Knowledge management is the process of creating, formalizing the capture, indexing, storing, and sharing of the company's knowledge in order to benefit from the experiences and insights that the company has captured during its existence.