The Value Chain and Evaluating the Industry

Read these sections on the value chain and Porter's five forces. While you read, think about the impact information technology can have on these concepts.

Value Chain

Learning Objectives

  1. Define the primary activities of the value chain.
  2. Know the different support activities within the value chain.
  3. Be able to apply the value chain to an organization of your choosing.
  4. Understand the difference between a value chain and supply chain.

Adding Value within a Value Chain


Image courtesy of Carol M. Highsmith